news Archives - The Trust Project

New Eye-Tracking Research Confirms Power of Trust Indicators®

September 14, 2023 by thetrustproject

News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

Media Stakeholders Unite in Commitment to Tackle Misinformation

June 12, 2023June 12, 2023 by thetrustproject

The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

Trust Project News: More sites, more funding, more people!

July 28, 2023March 15, 2023 by thetrustproject

A warm welcome to 11 new sites and gratitude for $500,000 in new funding Today we expand our reach into community-serving and issue-oriented news with 11 new sites in the United States, Canada, Brazil and Europe. We also thank longtime supporter Craig Newmark for a generous gift of $500,000. These funds strengthen our initiatives in research, training, public outreach and technical capacity. According to 2023 data from Knight Foundation/Gallup, more than half of Americans have lost faith that news organizations put the public interest first. Such lack of trust globally has led to severe polarization, Edelman warns in its latest …

National Trust Indicators Campaign Launches

October 5, 2022September 20, 2022 by thetrustproject

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign. Through Trust Project research, we know that …

Report: Four Insights from New Trust Project User Research

July 15, 2021January 27, 2021 by thetrustproject

Newsrooms can rebuild their business model more speedily and successfully through restoring trust among audiences inundated by misinformation, according to new Trust Project research published by the International News Media Association (INMA). The data from dozens of recent Trust Project interviews and other public surveys show we can succeed — and the moment to act is now. Due to the global pandemic and the surrounding societal upheaval, people are awakening to the value of accurate news and their own role in choosing it. Now is the time to double-down on earning trust “The news industry must connect even more deeply to …

Trust Project – Ipsos survey asks, “Trust Misplaced?”

October 23, 2020October 22, 2020 by Sally Lehrman

People seek out trustworthy news – their overconfidence in identifying it is our opportunity

Sickness. Hunger. Social unrest. Wildfires.

In such tumultuous times, reliable information is essential — and people know it.

But most don’t recognize their own role in maintaining a healthy information environment, one that prioritizes honesty and substance.

Last week, Ipsos and the Trust Project released Trust Misplaced?, a report on their global survey investigating the challenges journalism faces in coming years. The survey involved 40,000 people in nearly 30 nations.

Trust Project Adds News Partners to Global News Network

October 23, 2020September 16, 2020 by thetrustproject

Trust Project’s reach expands to Spanish-speaking countries in Latin America

Sept. 16, 2020 (PACIFICA, CALIF.) – The Trust Project, a global non-profit dedicated to transparency, accuracy and diversity in news, today announced the addition of six news partners, expanding its network of more than 200 news outlets to Argentina and Peru.

The following news sites have implemented the Trust Project’s 8 Trust Indicators and earned the Trust Mark: El Comercio (Peru), The Highlands Current (US), inewsource (US), La Nación (Argentina), Pocket-lint (UK), and YES! Magazine (US). El Comercio and La Nación are the first news organizations to join the Trust Project in their respective countries.

Press Association of Madrid Spotlights the Trust Project

January 10, 2019 by thetrustproject

On December 4, 2018, Trust Project director Sally Lehrman spoke at la Conferencia Anual de la Asociación de Medios de Información (AMI) in Spain. Check out the Press Association of Madrid’s recap of Lehrman’s remarks! The Trust Project o cómo hacer frente a la desinformación en internet

Santa Clara Magazine's illustration for "Trust Me," an article about the Trust Project.

Trust Project pops up in magazines and mentions

July 30, 2020April 13, 2018 by thetrustproject

Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a quick rundown of what you’ll find in each article: Santa Clara Magazine: “Trust Me” tells TTP’s origin story, along with a good overview of our Trust Indicators and lots of insight from Director Sally Lehrman. It was co-written by Deborah Lohse, who helped us launch …

Trust Project’s Sally Lehrman makes MediaShift’s Top 20 list

February 11, 2018 by thetrustproject

The Trust Project’s Sally Lehrman made MediaShift’s debut Top 20 list of digital innovators. Coming in at No. 11, Lehrman’s work on the Project as well as the Trust Indicators gained specific mention. Congrats, Sally! Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes the sites MediaShift, EducationShift and MetricShift.