National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

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Report: Four Insights from New Trust Project User Research

Newsrooms can rebuild their business model more speedily and successfully through restoring trust among audiences inundated by misinformation, according to new Trust Project research published by the International News Media Association (INMA). The data from dozens of recent Trust Project interviews and other public surveys show we can succeed — and the moment to act is now. Due to the global pandemic and the surrounding societal upheaval, people are awakening to the value of accurate news and their own role in choosing it. Now is the time to double-down on earning trust “The news industry must connect even more deeply to …

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Trust Project – Ipsos survey asks, “Trust Misplaced?”

People seek out trustworthy news – their overconfidence in identifying it is our opportunity

Sickness. Hunger. Social unrest. Wildfires.

In such tumultuous times, reliable information is essential — and people know it.

But most don’t recognize their own role in maintaining a healthy information environment, one that prioritizes honesty and substance.

Last week, Ipsos and the Trust Project released Trust Misplaced?, a report on their global survey investigating the challenges journalism faces in coming years. The survey involved 40,000 people in nearly 30 nations.

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New Trust Project Partners

Trust Project Adds News Partners to Global News Network

Trust Project’s reach expands to Spanish-speaking countries in Latin America

Sept. 16, 2020 (PACIFICA, CALIF.) – The Trust Project, a global non-profit dedicated to transparency, accuracy and diversity in news, today announced the addition of six news partners, expanding its network of more than 200 news outlets to Argentina and Peru.

The following news sites have implemented the Trust Project’s 8 Trust Indicators and earned the Trust Mark: El Comercio (Peru), The Highlands Current (US), inewsource (US), La Nación (Argentina), Pocket-lint (UK), and YES! Magazine (US).  El Comercio and La Nación are the first news organizations to join the Trust Project in their respective countries.

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Santa Clara Magazine's illustration for "Trust Me," an article about the Trust Project.

Trust Project pops up in magazines and mentions

Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a quick rundown of what you’ll find in each article: Santa Clara Magazine: “Trust Me” tells TTP’s origin story, along with a good overview of our Trust Indicators and lots of insight from Director Sally Lehrman. It was co-written by Deborah Lohse, who helped us launch …

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Trust Project’s Sally Lehrman makes MediaShift’s Top 20 list

The Trust Project’s Sally Lehrman made MediaShift’s debut Top 20 list of digital innovators. Coming in at No. 11, Lehrman’s work on the Project as well as the Trust Indicators gained specific mention. Congrats, Sally! Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes the sites MediaShift, EducationShift and MetricShift.

INN webinar featuring the Trust Project.

TTP’s West Coast launch celebration and panel

It was a packed house for our West Coast launch celebration and panel hosted by the San Jose Tech Museum on Dec. 12. The event, “The Trust Project: Using Technology to Restore Faith in the News,” featured Trust Project Director Sally Lehrman, and TTP collaborators Richard Gingras of Google and the Globe and Mail’s Devin Slater. Thanks to James Tensuan for the great photos!

Trust tops journalism predictions for 2018

What does journalism’s crystal ball hold for the future? Trust Project Director Sally Lehrman, along with TTP supporters Craig Newmark (Craigslist) and Jose Zamora (Univision News), make their bold predictions for the upcoming year. So what’s in store? Read them all here: “Trust comes first” “Revenue-first journalism” “Working together toward sustainable solutions”  

Multimedia screens

Trust Project aims to improve opinion of media | Todd Smith

“Can the media earn trust by being more transparent about its ethics and values?” In his column for the Mississippi Business Journal, Todd Smith writes about how we’re working to do just that in Trust Project aims to improve opinion of media “The project will standardize increased clarity so that news organizations, large and small, around the world can use it, and so that leading tech giants can find and incorporate it,” Smith writes. Smith also quotes Director Sally Lehrman and gives you great insight into what our next steps are: “I am confident that, over time, this will start to build,” …

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