News & Updates

Building trust: Early findings from a collaborative study on Native Americans and news media 

To assess trustworthiness, Native news users prioritize ethics and depth While Native community members value news, they’re reluctant to trust it. Groundbreaking research by the Trust Project with the Indigenous Media Freedom Alliance has yielded important insights to address this challenge.  Native communities, including nearly 700 federally and state-recognized tribes in all, are among the fastest-growing populations in the United States. Native nations’ interests and actions have far-reaching implications for all Americans in every state, touching on land and water rights, environmental protection, child welfare, taxation and more.  In user-centered design research, Trust Project researchers gathered expertise from 14 Native …

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New Eye-Tracking Research Confirms Power of Trust Indicators®

News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

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ICCO

Media Stakeholders Unite in Commitment to Tackle Misinformation

The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

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Trust Project News: More sites, more funding, more people!

A warm welcome to 11 new sites and gratitude for $500,000 in new funding Today we expand our reach into community-serving and issue-oriented news with 11 new sites in the United States, Canada, Brazil and Europe. We also thank longtime supporter Craig Newmark for a generous gift of $500,000. These funds strengthen our initiatives in research, training, public outreach and technical capacity. According to 2023 data from Knight Foundation/Gallup, more than half of Americans have lost faith that news organizations put the public interest first. Such lack of trust globally has led to severe polarization, Edelman warns in its latest …

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National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

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Trust Project Adds 25 Local, Community Sites

The Trust Project has expanded its reach into America’s heartland, including Indian Country, and in California and Victoria, B.C.  We’re proud to announce that 25 local and ethnic news organizations have added the 8 Trust Indicators to their pages and earned the Trust Mark. These media play a vital role as trusted information partners to their communities. With war, pandemic and economic hardship creating fertile ground for falsehood and uncertainty, their efforts are especially important. All of our news partners go beyond lip service to accountability. Each of the incoming organizations have put hard work into building integrity, honesty and …

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The Trust Project is expanding in Brazil!

Every region in largest Latin American country now covered by the Trust Project (Em Português) The global Trust Network is reaching more deeply into a critically important region, where rampant false information harms both democracy and trust in reliable news. Three new sites in Brazil have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends extends to all five Brazilian geographic regions, including 6 states and the Federal District (Brasília).   We welcome: GZH, the leading news site in the Brazilian state of Rio Grande do …

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Trust Network grows in Panama, Spain, Brazil and US

In new milestone, Trust Indicators explained on air Advancing the Trust Project campaign against imposter sites peddling falsehoods, five new sites have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends to Panama and across 43 of the 50 United States. In an additional milestone for the Trust Project, audiences will now routinely hear about the Trust Indicators on air, not just online. We welcome: A Gazeta, the leading news site in the Brazilian state of Espírito Santo; Amazônia Real, which covers environmental issues along the …

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Report: Four Insights from New Trust Project User Research

Newsrooms can rebuild their business model more speedily and successfully through restoring trust among audiences inundated by misinformation, according to new Trust Project research published by the International News Media Association (INMA). The data from dozens of recent Trust Project interviews and other public surveys show we can succeed — and the moment to act is now. Due to the global pandemic and the surrounding societal upheaval, people are awakening to the value of accurate news and their own role in choosing it. Now is the time to double-down on earning trust “The news industry must connect even more deeply to …

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Trust Project Expands in Europe

As the year closes, we are delighted to announce that the Trust Project is accelerating its global momentum with new European sites. Three sites in Spain and one in Belgium have now earned the Trust Mark by committing to Trust Project principles and disclosures and showing the 8 Trust Indicators on their pages (see press release). Our new sites 20 Minutos, the third major newspaper of Spain’s top five to join; El Heraldo de Aragón, the first Spanish regional; and La Información, the first Spanish business news site; La Libre Belgique, our first Belgian and first French-language news outlet. “These …

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