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by Angela Pimenta & Francisco Belda Our MVP launch scheduled for May 2019 The launch of the Minimum Viable Protocol (MVP) of Projeto Credibilidade will be in mid-May 2019, in São Paulo. The event will be likely attended by Sally Lehrman, director of the Trust Project. In the first phase, the MVP comprises three Trust […]

We’re pleased to share a new article in The Objective in which our director Sally Lehrman explains the Trust Project’s role in the larger digital information ecosystem. Check it out below! The Trust Project, un arma contra las ‘fake news’ en internet

Oct. 9, 2018 –  In a concerted fight against online misinformation, 20 leading news organizations have joined the Trust Project’s efforts to increase transparency and trust in the news media, extending the reach of the global network’s Trust Indicators to 217 million people a month. As the result of this major expansion, today more than […]

Do the Trust Indicators make a difference? Research by Reach Plc has found yes. Dozens of news sites around the globe published the first Trust Indicators nearly a year ago and many more sites are in the process of implementing them. It’s clear from the research by Reach Plc (formerly Trinity Mirror) and an experiment at […]

Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a […]

Craig Newmark, founder of craigslist and Craig Newmark Philanthropies, has deepened his commitment to the Trust Project with a $150,000 gift to support its work. The contribution will help the Project continue to fulfill its mission of building trust and transparency in news as it enters Phase II of its rollout, increasing news partner participation, building public awareness, […]

In this Ozy feature by Dan Peleschuk, Trust Project Director Sally Lehrman makes an important distinction about trust in news that frames today’s challenging media landscape: “It’s not about convincing people to trust you,” she says in the article. “It’s about earning their trust.” Accuracy and transparency play key roles in both building, or eroding, that […]

The Trust Project’s Sally Lehrman made MediaShift’s debut Top 20 list of digital innovators. Coming in at No. 11, Lehrman’s work on the Project as well as the Trust Indicators gained specific mention. Congrats, Sally! Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. The […]

In case you missed it, the Trust Project’s December newsletter recaps the launch of the Trust Indicators, the results of the Center for Media Engagement’s experiment, and TTP’s first workshop with teachers, organizers and librarians. See the entire newsletter here.  

It was a packed house for our West Coast launch celebration and panel hosted by the San Jose Tech Museum on Dec. 12. The event, “The Trust Project: Using Technology to Restore Faith in the News,” featured Trust Project Director Sally Lehrman, and TTP collaborators Richard Gingras of Google and the Globe and Mail’s Devin Slater. […]

 Here’s a snippet from the Newseum panel “Rebuilding Trust in News” that capped our launch of the Trust Indicators in November. In it, Google News VP Richard Gingras, an early Trust Project supporter, discusses the role of platforms like search engines in helping users discover the information they need to make informed decisions. He […]

What does journalism’s crystal ball hold for the future? Trust Project Director Sally Lehrman, along with TTP supporters Craig Newmark (Craigslist) and Jose Zamora (Univision News), make their bold predictions for the upcoming year. So what’s in store? Read them all here: “Trust comes first” “Revenue-first journalism” “Working together toward sustainable solutions”  

Craig Newmark, founder of Craigslist and the Craig Newmark Philanthropies and an early supporter of the Trust Project, lays out four principles for trustworthy reporting online in his CNN opinion piece: “Democracy’s immune system is in trouble. Here’s what we can do.”  Among corrections and honest reporting standards, he points out how simply hyperlinking to direct […]

Look who’s on the homepage of Santa Clara University? The Markkula Center for Applied Ethics, which hosts the Trust Project, calls SCU home, and we are happy to be a part of the family. In its three-part feature, SCU highlights former editors of The Santa Clara on the need for trust in journalism in “Can We?”; zooms in on […]

“Can the media earn trust by being more transparent about its ethics and values?” In his column for the Mississippi Business Journal, Todd Smith writes about how we’re working to do just that in Trust Project aims to improve opinion of media “The project will standardize increased clarity so that news organizations, large and small, […]

The Trust Project’s collaborative nature spans the globe and is a unique hallmark of the consortium. We are proud to partner with German press agency dpa, The Economist, Facebook, The Globe and Mail, Google, the Independent Journal Review, Mic, Italy’s La Repubblica and La Stampa, Trinity Mirror and The Washington Post in the official launch of the Trust […]

See what we’re all about in this animated video by the BBC’s James Reevell. Who are we and what do we do? It’s all about how we lose, and build, trust. 

Michael Flynn’s guilty plea in the FBI Russia probe puts the critical role of accurate, trustworthy news into sharper focus. Listen to Director Sally Lehrman and TTP partner Craig Newmark in The Storyful Podcast talk about how the Trust Project is working to build that trust. “We’ve got a lot of good things coming on so I’m very optimistic about […]

Mic Publisher and Trust Project partner Cory Haik took to the podcast waves Nov. 30 on KPCC’s “AirTalk” to discuss how Mic and the Trust Project are working to build trust and transparency in news. In the segment, she details the challenge of trying to solve the problem of trust, the collaboration with the Trust Project […]

Since our official launch of the Trust Indicators on Nov. 16, it’s been an exciting ride. Director Sally Lehrman took a rare moment to reflect on this milestone in a LinkedIn article. In it, she poses the question that started it all: Could we use algorithms to help people find trustworthy journalism instead of cat videos and […]

Media Contact Deborah Lohse | SCU Media Communications | dlohse@scu.edu | 408-554-5121  Leading News Outlets Establish Transparency Standards to Help Readers Identify Trustworthy News Sources Google, Facebook, Bing and Twitter to use these “Trust Indicators” to highlight credible journalism   SANTA CLARA, Calif., Nov. 16, 2017 —   At a time when the public’s trust in […]

As part of an initiative to rebuild trust in journalism, The Knight Foundation has provided $100,000 of funding to the Markkula Center for Applied Ethics’ Trust Project. As reported in Forbes, the Trust Project is “developing open-source software toolkits to help newsrooms convey their commitment to ethics, independence and inclusive, accurate reporting to the public.” Stories […]

As the Trust Project continues to advance its mission to help journalistic content stand out from misinformation, fake news and advertising, a group of 20 designers, producers, and product managers gathered in Washington, D.C., last week to prototype ways for reporters and editors to show their work during a two-day design sprint hosted by Katie Parker and […]

Journalism Ethics Director Sally Lehrman talks with Richard Gingras, vice president of news at Google, and Craig Newmark, founder of craigslist, about their inspiration for supporting and helping to shape the Ethics Center’s Trust Project.  The project is creating tools for readers to recognize trustworthy reporting and for platforms such as Google to identify and […]

In a blog post for the Institute for Nonprofit News, Gabriel Hongsdusit wrote about the work that Sally Lehrman is doing with the Trust Project. “The Trust Project is providing actionable solutions to help newsrooms foster deeper audience engagement and highlight the competency, ethics and dependability of their work,” wrote Hongsdusit. Lehrman and the Trust Project have […]

In an article for Fox 26 News, Sally Lehrman describes the efforts of the Trust Project to provide transparency regarding the media. “We hope that our trust indicators become the new standard, that’s what we’re aiming for,” said Lehrman. “It’s more about creating transparency of what are the workings behind the news, what goes into a […]

In an article for AP by Arek Sarkissian, Sally Lehrman comments on the work The Trust Project is doing to restore trust in the media. “What we hope to do is elevate the quality of journalism that you will see online,” Lehrman said. “With all of the fake news you see out there, people didn’t know where to […]

In a KALW program, Sally Lehrman participated on a panel discussing America’s continued and increasing distrust in the media and how the economics of journalism might be undermining our trust in the press. “We look to these basic traditional types of news organizations for information but we’re also getting information through these mediums and news distribution […]

In a BBC article by Jane Wakefield, Sally Lehrman discusses the growing concern about fake news on Facebook and Twitter, and how the Trust Project is working to come up with tools to improve trust in the mainstream media. “We don’t know enough yet to know how [fake news] affected the election but we do know that […]

Sally Lehrman, director of Journalism Ethics, has been quoted in multiple publications, such as The Guardian and  The Gospel Herald regarding her leadership of The Trust Project, an organization that seeks to restore trust in the media by establishing indicators of accuracy and truthfulness in news sources. The Trust Project was also referenced in a  Forbes article on fake news. “In today’s […]