People seek out trustworthy news – their overconfidence in identifying it is our opportunity
Sickness. Hunger. Social unrest. Wildfires.
In such tumultuous times, reliable information is essential — and people know it.
But most don’t recognize their own role in maintaining a healthy information environment, one that prioritizes honesty and substance.
Last week, Ipsos and the Trust Project released Trust Misplaced?, a report on their global survey investigating the challenges journalism faces in coming years. The survey involved 40,000 people in nearly 30 nations.