journalism

El Tiempo brings the Trust Project to Colombia

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The Trust Project congratulates El Tiempo, highly regarded for its investigative reporting, for earning the Trust Mark and joining our network. El Tiempo commands one of the highest circulations in Latin America and the highest web traffic in Colombia. El Tiempo’s team has worked closely with the Trust Project to incorporate the 8 Trust Indicators®. The integrity behind these indicators is now built into El Tiempo’s journalistic processes, news site, podcasts, video and even print. We view Trust Project growth in Latin America as critical because of the attacks on journalists and threats to their independent reporting on important societal …

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The Trust Project Expands into Puerto Rico

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The Trust Project is proud to announce that El Nuevo Día, Puerto Rico’s newspaper of record, has completed the hard work of incorporating the 8 Trust Indicators® into their journalistic processes, earning the Trust Mark logo.  The most widely read news outlet in Puerto Rico, El Nuevo Día strives to hold power to account, report on solutions to everyday problems and serve as a platform for the voiceless.   The Trust Indicators® –  a “gold standard” in journalism transparency – emphasize the fundamentals of honest journalism: serving the public interest, separating opinion and paid content from news, protecting newsgathering from funder …

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Building trust: Early findings from a collaborative study on Native Americans and news media 

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To assess trustworthiness, Native news users prioritize ethics and depth While Native community members value news, they’re reluctant to trust it. Groundbreaking research by the Trust Project with the Indigenous Media Freedom Alliance has yielded important insights to address this challenge.  Native communities, including nearly 700 federally and state-recognized tribes in all, are among the fastest-growing populations in the United States. Native nations’ interests and actions have far-reaching implications for all Americans in every state, touching on land and water rights, environmental protection, child welfare, taxation and more.  In user-centered design research, Trust Project researchers gathered expertise from 14 Native …

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New Eye-Tracking Research Confirms Power of Trust Indicators®

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News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

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ICCO

Media Stakeholders Unite in Commitment to Tackle Misinformation

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The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

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Trust Project News: More sites, more funding, more people!

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A warm welcome to 11 new sites and gratitude for $500,000 in new funding Today we expand our reach into community-serving and issue-oriented news with 11 new sites in the United States, Canada, Brazil and Europe. We also thank longtime supporter Craig Newmark for a generous gift of $500,000. These funds strengthen our initiatives in research, training, public outreach and technical capacity. According to 2023 data from Knight Foundation/Gallup, more than half of Americans have lost faith that news organizations put the public interest first. Such lack of trust globally has led to severe polarization, Edelman warns in its latest …

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Major Effort to Increase Trust in News Achieves Widespread Adoption

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Oct. 9, 2018 –  In a concerted fight against online misinformation, 20 leading news organizations have joined the Trust Project’s efforts to increase transparency and trust in the news media, extending the reach of the global network’s Trust Indicators to 217 million people a month. As the result of this major expansion, today more than 120 news sites around the world are showing the Project’s Trust Indicators – the first transparency standard for news that helps people easily recognize the commitments and expertise behind trustworthy journalism – with dozens more sites in progress. Like nutritional labels, the Trust Indicators are …

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Santa Clara Magazine's illustration for "Trust Me," an article about the Trust Project.

Trust Project pops up in magazines and mentions

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Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a quick rundown of what you’ll find in each article: Santa Clara Magazine: “Trust Me” tells TTP’s origin story, along with a good overview of our Trust Indicators and lots of insight from Director Sally Lehrman. It was co-written by Deborah Lohse, who helped us launch …

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Ozy feature on the Trust Project Director Sally Lehrman

TTP Director Sally Lehrman featured in Ozy

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In this Ozy feature by Dan Peleschuk, Trust Project Director Sally Lehrman makes an important distinction about trust in news that frames today’s challenging media landscape: “It’s not about convincing people to trust you,” she says in the article. “It’s about earning their trust.” Accuracy and transparency play key roles in both building, or eroding, that trust: “It’s very important that journalists recognize the power of what we do,” Lehrman adds. “So even if we get something wrong, that has a huge impact.” Get the full story, “On the Front Line of the Battle Against Fake News,” here.

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