National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

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Trust Project Adds 25 Local, Community Sites

The Trust Project has expanded its reach into America’s heartland, including Indian Country, and in California and Victoria, B.C.  We’re proud to announce that 25 local and ethnic news organizations have added the 8 Trust Indicators to their pages and earned the Trust Mark. These media play a vital role as trusted information partners to their communities. With war, pandemic and economic hardship creating fertile ground for falsehood and uncertainty, their efforts are especially important. All of our news partners go beyond lip service to accountability. Each of the incoming organizations have put hard work into building integrity, honesty and …

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The Trust Project is expanding in Brazil!

Every region in largest Latin American country now covered by the Trust Project (Em Português) The global Trust Network is reaching more deeply into a critically important region, where rampant false information harms both democracy and trust in reliable news. Three new sites in Brazil have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends extends to all five Brazilian geographic regions, including 6 states and the Federal District (Brasília).   We welcome: GZH, the leading news site in the Brazilian state of Rio Grande do …

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Trust Network grows in Panama, Spain, Brazil and US

In new milestone, Trust Indicators explained on air Advancing the Trust Project campaign against imposter sites peddling falsehoods, five new sites have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends to Panama and across 43 of the 50 United States. In an additional milestone for the Trust Project, audiences will now routinely hear about the Trust Indicators on air, not just online. We welcome: A Gazeta, the leading news site in the Brazilian state of Espírito Santo; Amazônia Real, which covers environmental issues along the …

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Trust Project Expands in Europe

As the year closes, we are delighted to announce that the Trust Project is accelerating its global momentum with new European sites. Three sites in Spain and one in Belgium have now earned the Trust Mark by committing to Trust Project principles and disclosures and showing the 8 Trust Indicators on their pages (see press release). Our new sites 20 Minutos, the third major newspaper of Spain’s top five to join; El Heraldo de Aragón, the first Spanish regional; and La Información, the first Spanish business news site; La Libre Belgique, our first Belgian and first French-language news outlet. “These …

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Major Effort to Increase Trust in News Achieves Widespread Adoption

Oct. 9, 2018 –  In a concerted fight against online misinformation, 20 leading news organizations have joined the Trust Project’s efforts to increase transparency and trust in the news media, extending the reach of the global network’s Trust Indicators to 217 million people a month. As the result of this major expansion, today more than 120 news sites around the world are showing the Project’s Trust Indicators – the first transparency standard for news that helps people easily recognize the commitments and expertise behind trustworthy journalism – with dozens more sites in progress. Like nutritional labels, the Trust Indicators are …

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Santa Clara Magazine's illustration for "Trust Me," an article about the Trust Project.

Trust Project pops up in magazines and mentions

Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a quick rundown of what you’ll find in each article: Santa Clara Magazine: “Trust Me” tells TTP’s origin story, along with a good overview of our Trust Indicators and lots of insight from Director Sally Lehrman. It was co-written by Deborah Lohse, who helped us launch …

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Craig Newmark gifts Trust Project $150K

Craig Newmark, founder of craigslist and Craig Newmark Philanthropies, has deepened his commitment to the Trust Project with a $150,000 gift to support its work. The contribution will help the Project continue to fulfill its mission of building trust and transparency in news as it enters Phase II of its rollout, increasing news partner participation, building public awareness, and fine-tuning the Trust Indicators. This is the sixth donation that Newmark has made to the Project. “I’m a news consumer and want news I can trust. The Trust Project gets to the gist of what that means by helping to strengthen news transparency and more,” …

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Ozy feature on the Trust Project Director Sally Lehrman

TTP Director Sally Lehrman featured in Ozy

In this Ozy feature by Dan Peleschuk, Trust Project Director Sally Lehrman makes an important distinction about trust in news that frames today’s challenging media landscape: “It’s not about convincing people to trust you,” she says in the article. “It’s about earning their trust.” Accuracy and transparency play key roles in both building, or eroding, that trust: “It’s very important that journalists recognize the power of what we do,” Lehrman adds. “So even if we get something wrong, that has a huge impact.” Get the full story, “On the Front Line of the Battle Against Fake News,” here.

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