For Your Classroom
The 8 Trust Indicators® can be a great tool to add to lesson plans on identifying trustworthy sources and discerning real journalism from disinformation. Below are some materials that can get you started.
The Trust Indicators and their attributes, explained (coming soon)
The Trust Indicators: The eight Trust Indicators handout (The Trust Project)
How to Identify Trustworthy News handout (The Economist Educational Foundation)
Lesson Plan for Undergraduate Libraries (Santa Clara University)
Newsroom Transparency Tracker (PEN America, The Trust Project)
For Your Newsroom
Learn our principles and inquire about implementing the Trust Indicators®.
Trust Indicator Research
Digital Media Cognition and Attention Lab
Below we’ve collected some highly regarded, useful polls and other research on trust in the news and related trends.
Diversity, Equity and Inclusion
Need help with your diversity or anti-racism efforts? Check out the Democracy Foundation’s Journalism DEI Wheel (2021) for some ideas.
International Women’s Media Foundation Training:
Research on Trust
We’ve collected some highly regarded, useful polls and other research on trust in the news and related trends.
Reuters Institute for the Study of Journalism
Digital News Report (2023)
Latin American Center for Investigative Journalism
Mercenarios Digitales (2023)
The 8 Trust Indicators
Los 8 Indicadores de Confianza Descargar
We asked people what they look for in trusted media – and from their answers, we created ‘Trust Indicators’ for the press to build into news sites.
- Who funds the site? What is its mission?
- What standards and ethics guide the process of gathering news?
- What happens if a journalist has ties to the topic covered?
- Who made this?
- Are there details about the journalist, including contact information, areas of knowledge and other stories they’ve worked on?
Type of Work
- What is this?
- Do you see story labels with clear definitions to distinguish opinion, analysis, and advertiser (or paid) content from news reports?
- What is the source?
- Does the site tell you where it got its information? For investigative, controversial, or in-depth stories, are you given access to the original materials behind the facts and assertions?
- Why was it a priority?
- For investigations, in-depth or controversial stories, why did they pursue the topic?
- How did they go about the process?
- Do they know the community?
- Was the reporting done on the scene?
- Is there evidence of deep knowledge about the local situation or community?
- What are the newsroom’s efforts and commitments to bring in diverse perspectives across social, ideological and demographic differences?
- Are some communities or perspectives included only in stereotypical ways, or even completely missing?
- What does the site do to engage your help in setting coverage priorities, asking good questions and finding the answers, holding powerful people and institutions accountable and ensuring accuracy?
- Can you provide feedback that might provoke, alter or expand a story?
Join our Cause
If you are not a member of the media and appreciate the work we are doing at The Trust Project, follow us on social and share #TheTrustProject with your peers.