National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

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Trust Project Adds 25 Local, Community Sites

The Trust Project has expanded its reach into America’s heartland, including Indian Country, and in California and Victoria, B.C.  We’re proud to announce that 25 local and ethnic news organizations have added the 8 Trust Indicators to their pages and earned the Trust Mark. These media play a vital role as trusted information partners to their communities. With war, pandemic and economic hardship creating fertile ground for falsehood and uncertainty, their efforts are especially important. All of our news partners go beyond lip service to accountability. Each of the incoming organizations have put hard work into building integrity, honesty and …

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The Trust Project is expanding in Brazil!

Every region in largest Latin American country now covered by the Trust Project (Em Português) The global Trust Network is reaching more deeply into a critically important region, where rampant false information harms both democracy and trust in reliable news. Three new sites in Brazil have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends extends to all five Brazilian geographic regions, including 6 states and the Federal District (Brasília).   We welcome: GZH, the leading news site in the Brazilian state of Rio Grande do …

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Trust Network grows in Panama, Spain, Brazil and US

In new milestone, Trust Indicators explained on air Advancing the Trust Project campaign against imposter sites peddling falsehoods, five new sites have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends to Panama and across 43 of the 50 United States. In an additional milestone for the Trust Project, audiences will now routinely hear about the Trust Indicators on air, not just online. We welcome: A Gazeta, the leading news site in the Brazilian state of Espírito Santo; Amazônia Real, which covers environmental issues along the …

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Report: Four Insights from New Trust Project User Research

Newsrooms can rebuild their business model more speedily and successfully through restoring trust among audiences inundated by misinformation, according to new Trust Project research published by the International News Media Association (INMA). The data from dozens of recent Trust Project interviews and other public surveys show we can succeed — and the moment to act is now. Due to the global pandemic and the surrounding societal upheaval, people are awakening to the value of accurate news and their own role in choosing it. Now is the time to double-down on earning trust “The news industry must connect even more deeply to …

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Trust Project Expands in Europe

As the year closes, we are delighted to announce that the Trust Project is accelerating its global momentum with new European sites. Three sites in Spain and one in Belgium have now earned the Trust Mark by committing to Trust Project principles and disclosures and showing the 8 Trust Indicators on their pages (see press release). Our new sites 20 Minutos, the third major newspaper of Spain’s top five to join; El Heraldo de Aragón, the first Spanish regional; and La Información, the first Spanish business news site; La Libre Belgique, our first Belgian and first French-language news outlet. “These …

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Is the news story true and should I share it?

Worried about false information interfering with democracy? With Election Day coming up in the United States, it’s important for all voters to have access to reliable news and information, produced with integrity and nonpartisanship. And you can help. The #TrustedJournalism Partnership has launched a public information campaign encouraging people to pause and consider the source of a news story before sharing it on social media. The PSA campaign, which includes 15-, 30- and 90-second videos, highlights the Trust Project’s 8 Trust Indicators™ to help people evaluate the source of a news story and determine its validity. The campaign was based …

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New Trust Project Partners

Trust Project Adds News Partners to Global News Network

Trust Project’s reach expands to Spanish-speaking countries in Latin America

Sept. 16, 2020 (PACIFICA, CALIF.) – The Trust Project, a global non-profit dedicated to transparency, accuracy and diversity in news, today announced the addition of six news partners, expanding its network of more than 200 news outlets to Argentina and Peru.

The following news sites have implemented the Trust Project’s 8 Trust Indicators and earned the Trust Mark: El Comercio (Peru), The Highlands Current (US), inewsource (US), La Nación (Argentina), Pocket-lint (UK), and YES! Magazine (US).  El Comercio and La Nación are the first news organizations to join the Trust Project in their respective countries.

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Trust Indicators Expand Across Canada, U.S., Spain and Hong Kong on 33 New Sites

To Curb the Influence of Misinformation, News Sites Add the Trust Project’s Transparency Disclosures PACIFICA, Calif., March 18, 2020 /PRNewswire/ — In this moment of uncertainty across the world, the public is especially vulnerable to misleading and inflammatory information posing as news.  Today 33 top news sites run by seven news companies join the Trust Project to help people easily recognize the real thing. The incoming news partners extend the Trust Project’s reach in the United States, Canada, Spain and Hong Kong, making its transparency standard, the Trust Indicators, available on more than 200 news sites to hundreds of millions of people a month. Participating news sites offer …

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Trust Project panel in Brazil

Trust Project Becomes Independent Nonprofit with $2.25M in New Funding

May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. Incubated by Sally Lehrman at Santa Clara University’s Markkula Center for Applied Ethics, the Trust Project is now poised to expand the use of its Trust Indicators, the first journalism transparency standard that helps people easily assess the authority and integrity of news.  The Trust Project will use its new funding …

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