In this Ozy feature by Dan Peleschuk, Trust Project Director Sally Lehrman makes an important distinction about trust in news that frames today’s challenging media landscape: “It’s not about convincing people to trust you,” she says in the article. “It’s about earning their trust.” Accuracy and transparency play key roles in both building, or eroding, that trust: “It’s very important that journalists recognize the power of what we do,” Lehrman adds. “So even if we get something wrong, that has a huge impact.” Get the full story, “On the Front Line of the Battle Against Fake News,” here.
The Trust Project’s Sally Lehrman made MediaShift’s debut Top 20 list of digital innovators. Coming in at No. 11, Lehrman’s work on the Project as well as the Trust Indicators gained specific mention. Congrats, Sally! Launched in 2006, MediaShift has become the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes the sites MediaShift, EducationShift and MetricShift.
It was a packed house for our West Coast launch celebration and panel hosted by the San Jose Tech Museum on Dec. 12. The event, “The Trust Project: Using Technology to Restore Faith in the News,” featured Trust Project Director Sally Lehrman, and TTP collaborators Richard Gingras of Google and the Globe and Mail’s Devin Slater. Thanks to James Tensuan for the great photos!
Here’s a snippet from the Newseum panel “Rebuilding Trust in News” that capped our launch of the Trust Indicators in November. In it, Google News VP Richard Gingras, an early Trust Project supporter, discusses the role of platforms like search engines in helping users discover the information they need to make informed decisions. He details how the elements of the Trust Project help in this effort by providing greater transparency; distinguishing news, opinion, and analysis; and allowing platforms to see the “ingredients” of a story so that they can surface better, more relevant content. Watch the full video …
What does journalism’s crystal ball hold for the future? Trust Project Director Sally Lehrman, along with TTP supporters Craig Newmark (Craigslist) and Jose Zamora (Univision News), make their bold predictions for the upcoming year. So what’s in store? Read them all here: “Trust comes first” “Revenue-first journalism” “Working together toward sustainable solutions”
Craig Newmark, founder of Craigslist and the Craig Newmark Philanthropies and an early supporter of the Trust Project, lays out four principles for trustworthy reporting online in his CNN opinion piece: “Democracy’s immune system is in trouble. Here’s what we can do.” Among corrections and honest reporting standards, he points out how simply hyperlinking to direct sources, as part of our Trust Indicators, helps readers to “easily assess the credibility of the news.” Our work joins others, such as the News Integrity Initiative at the CUNY Graduate School of Journalism, to help solve the issue of trust in news.
Look who’s on the homepage of Santa Clara University? The Markkula Center for Applied Ethics, which hosts the Trust Project, calls SCU home, and we are happy to be a part of the family. In its three-part feature, SCU highlights former editors of The Santa Clara on the need for trust in journalism in “Can We?”; zooms in on award-winning filmmaker and SCU Professor Michael Whalen to discuss “the importance of creating trustworthy documentary films” in “Should We?”; then spotlights our upcoming event with Director Sally Lehrman at the Tech Museum of Innovation in San Jose in “Will We?”
“Can the media earn trust by being more transparent about its ethics and values?” In his column for the Mississippi Business Journal, Todd Smith writes about how we’re working to do just that in Trust Project aims to improve opinion of media “The project will standardize increased clarity so that news organizations, large and small, around the world can use it, and so that leading tech giants can find and incorporate it,” Smith writes. Smith also quotes Director Sally Lehrman and gives you great insight into what our next steps are: “I am confident that, over time, this will start to build,” …
The Trust Project’s collaborative nature spans the globe and is a unique hallmark of the consortium. We are proud to partner with German press agency dpa, The Economist, Facebook, The Globe and Mail, Google, the Independent Journal Review, Mic, Italy’s La Repubblica and La Stampa, Trinity Mirror and The Washington Post in the official launch of the Trust Indicators. Here’s how they announced their participation in the Trust Project. dpa The Economist Facebook The Globe and Mail Google La Repubblica La Stampa Mic Trinity Mirror