The Trust Project’s 8 Trust Indicators®

empower everyone to find information they can trust

Donate today and help build a more trusted and trustworthy press

Your gift helps expand the Trust Indicators® across newsrooms and empowers the public to navigate news with confidence.

Trust in news is essential.

At The Trust Project, we’re making trustworthy news easier to access.

Our 8 Trust Indicators® help anyone, anywhere, choose news with integrity.

Your donation helps newsrooms adopt our standards and empowers the public.

Trust in news matters. Your gift makes it possible.

2025 Trust Project goal
Raised so far: $74,000 · Goal: $150,000
Each donation brings us closer to funding new Trust Indicator® cohorts, public awareness campaigns, and tools that help audiences recognize trustworthy news.
Your gift moves us toward our 2025-26 goals

Each contribution, no matter the size, helps us build new tools for newsrooms and reach more people with the Trust Indicators®.

$150k
$100k
$100k
$50k
$150,000

New customer relations software, TrustAccelerator kit, and either a Trust Indicator® PSA series or new implementation cohorts.

$100,000

Trust Indicator® PSA series on air and in public spaces.

$100,000

New Trust Indicator® implementation cohort with expanded curriculum and support materials.

$50,000

New customer relations software and enhanced support for participating sites.

Prefer to donate by check? Please mail it to:

The Trust Project

446 Old County Rd, Suite 100225

Pacifica, CA 94044

Prefer to give through a Donor-Advised Fund (DAF)?

Giving a donation to The Trust Project through your DAF is easy. Please use our EIN and mailing address above when submitting your request.

EIN: 83-3152419

You may also include this note in your recommendation:
“I would like to provide a grant to The Trust Project (EIN 83-3152419) in Pacifica, CA, to support their work promoting transparency and trustworthy journalism.”

The Trust Project is registered to solicit donations in the following states: AZ, CA, DE, FL, ID, IN, MI, NY, OR, SD, TX, VT, WY.
If you reside elsewhere, your gift will be treated as a voluntary, unsolicited donation.

The Trust Project is a registered 501(c)(3) nonprofit organization. Donations are tax-deductible to the extent allowed by law.

Thank you! Your support strengthens trustworthy journalism and helps the public access reliable, transparent information.

Want to do more?

We welcome your participation! Here are plenty of ways to support us:

  • Join our social media campaign #Checkthe8 – follow and share to spread awareness
  • Explore our Resources Page – tools and information
  • Volunteer with us – get involved and make a difference
  • Use the 8 Trust Indicators® – strengthen your media literacy and help others do the same
  • Sign up for our newsletter! Stay informed about how we’re building a more transparent news ecosystem.

Thank you for making a difference.

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