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Is the news story true and should I share it?

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Worried about false information interfering with democracy? With Election Day coming up in the United States, it’s important for all voters to have access to reliable news and information, produced with integrity and nonpartisanship. And you can help. The #TrustedJournalism Partnership has launched a public information campaign encouraging people to pause and consider the source of a news story before sharing it on social media. The PSA campaign, which includes 15-, 30- and 90-second videos, highlights the Trust Project’s 8 Trust Indicators™ to help people evaluate the source of a news story and determine its validity. The campaign was based …

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Trust Indicators Expand Across Canada, U.S., Spain and Hong Kong on 33 New Sites

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To Curb the Influence of Misinformation, News Sites Add the Trust Project’s Transparency Disclosures PACIFICA, Calif., March 18, 2020 /PRNewswire/ — In this moment of uncertainty across the world, the public is especially vulnerable to misleading and inflammatory information posing as news.  Today 33 top news sites run by seven news companies join the Trust Project to help people easily recognize the real thing. The incoming news partners extend the Trust Project’s reach in the United States, Canada, Spain and Hong Kong, making its transparency standard, the Trust Indicators, available on more than 200 news sites to hundreds of millions of people a month. Participating news sites offer …

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Trust Project panel in Brazil

Trust Project Becomes Independent Nonprofit with $2.25M in New Funding

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May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. Incubated by Sally Lehrman at Santa Clara University’s Markkula Center for Applied Ethics, the Trust Project is now poised to expand the use of its Trust Indicators, the first journalism transparency standard that helps people easily assess the authority and integrity of news.  The Trust Project will use its new funding …

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Brazilian news organizations increase transparency by adopting the Trust Indicators system

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São Paulo, May 8 – Projeto Credibilidade, the Brazilian Chapter of the Trust Project, is thrilled to announce that six Brazilian news organizations – Agência Lupa,  Agência Mural, Folha de S. Paulo, Nexo Jornal, O Povo and Poder360 – have joined the global effort to fight disinformation and to increase transparency in the news by presenting Trust Indicators on their sites. These indicators, developed collaboratively by newsrooms around the world, affirm and amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices. Over the past two and a half years, Projeto Credibilidade …

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What’s new with Projeto Credibilidade (a Trust Project chapter)

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by Angela Pimenta & Francisco Belda Our MVP launch scheduled for May 2019 The launch of the Minimum Viable Protocol (MVP) of Projeto Credibilidade will be in mid-May 2019, in São Paulo. The event will be likely attended by Sally Lehrman, director of the Trust Project. In the first phase, the MVP comprises three Trust Indicators: Best Practices, Author/Producer and Type of Work. Part of the Brazilian early adopters should be able to adopt more indicators than these three before the launch. Here, the complete list of the Trust Indicators We have facilitated the adoption of the Trust Indicators by …

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Major Effort to Increase Trust in News Achieves Widespread Adoption

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Oct. 9, 2018 –  In a concerted fight against online misinformation, 20 leading news organizations have joined the Trust Project’s efforts to increase transparency and trust in the news media, extending the reach of the global network’s Trust Indicators to 217 million people a month. As the result of this major expansion, today more than 120 news sites around the world are showing the Project’s Trust Indicators – the first transparency standard for news that helps people easily recognize the commitments and expertise behind trustworthy journalism – with dozens more sites in progress. Like nutritional labels, the Trust Indicators are …

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Trust Indicators boost readers’ perceptions of news credibility

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Do the Trust Indicators make a difference? Research by Reach Plc has found yes. Dozens of news sites around the globe published the first Trust Indicators nearly a year ago and many more sites are in the process of implementing them. It’s clear from the research by Reach Plc (formerly Trinity Mirror) and an experiment at The University of Texas at Austin’s Center for Media Engagement that their efforts are having an impact. Over two user surveys, our news partner Reach Plc found that the Trust Indicators increased readers’ trust in their publication the Mirror by 8 percent, a statistically significant …

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Santa Clara Magazine's illustration for "Trust Me," an article about the Trust Project.

Trust Project pops up in magazines and mentions

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Notice anything new lately? Spring has sprung for the Trust Project, with a story in Santa Clara Magazine, and mentions in NiemanLab, Stuff, and The Chronicle of Philanthropy, just to name a few. A huge thanks for their coverage, which helps spread the word about our work to build trust and transparency in news. Here’s a quick rundown of what you’ll find in each article: Santa Clara Magazine: “Trust Me” tells TTP’s origin story, along with a good overview of our Trust Indicators and lots of insight from Director Sally Lehrman. It was co-written by Deborah Lohse, who helped us launch …

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The Trust Project