National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

Read moreNational Trust Indicators Campaign Launches

Trust Project Adds 25 Local, Community Sites

The Trust Project has expanded its reach into America’s heartland, including Indian Country, and in California and Victoria, B.C.  We’re proud to announce that 25 local and ethnic news organizations have added the 8 Trust Indicators to their pages and earned the Trust Mark. These media play a vital role as trusted information partners to their communities. With war, pandemic and economic hardship creating fertile ground for falsehood and uncertainty, their efforts are especially important. All of our news partners go beyond lip service to accountability. Each of the incoming organizations have put hard work into building integrity, honesty and …

Read moreTrust Project Adds 25 Local, Community Sites

Trust Network grows in Panama, Spain, Brazil and US

In new milestone, Trust Indicators explained on air Advancing the Trust Project campaign against imposter sites peddling falsehoods, five new sites have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends to Panama and across 43 of the 50 United States. In an additional milestone for the Trust Project, audiences will now routinely hear about the Trust Indicators on air, not just online. We welcome: A Gazeta, the leading news site in the Brazilian state of Espírito Santo; Amazônia Real, which covers environmental issues along the …

Read moreTrust Network grows in Panama, Spain, Brazil and US

Report: Four Insights from New Trust Project User Research

Newsrooms can rebuild their business model more speedily and successfully through restoring trust among audiences inundated by misinformation, according to new Trust Project research published by the International News Media Association (INMA). The data from dozens of recent Trust Project interviews and other public surveys show we can succeed — and the moment to act is now. Due to the global pandemic and the surrounding societal upheaval, people are awakening to the value of accurate news and their own role in choosing it. Now is the time to double-down on earning trust “The news industry must connect even more deeply to …

Read moreReport: Four Insights from New Trust Project User Research

Logos

Trust Project Expands in Europe

As the year closes, we are delighted to announce that the Trust Project is accelerating its global momentum with new European sites. Three sites in Spain and one in Belgium have now earned the Trust Mark by committing to Trust Project principles and disclosures and showing the 8 Trust Indicators on their pages (see press release). Our new sites 20 Minutos, the third major newspaper of Spain’s top five to join; El Heraldo de Aragón, the first Spanish regional; and La Información, the first Spanish business news site; La Libre Belgique, our first Belgian and first French-language news outlet. “These …

Read moreTrust Project Expands in Europe

Is the news story true and should I share it?

Worried about false information interfering with democracy? With Election Day coming up in the United States, it’s important for all voters to have access to reliable news and information, produced with integrity and nonpartisanship. And you can help. The #TrustedJournalism Partnership has launched a public information campaign encouraging people to pause and consider the source of a news story before sharing it on social media. The PSA campaign, which includes 15-, 30- and 90-second videos, highlights the Trust Project’s 8 Trust Indicators™ to help people evaluate the source of a news story and determine its validity. The campaign was based …

Read moreIs the news story true and should I share it?

Trust Project – Ipsos survey asks, “Trust Misplaced?”

People seek out trustworthy news – their overconfidence in identifying it is our opportunity

Sickness. Hunger. Social unrest. Wildfires.

In such tumultuous times, reliable information is essential — and people know it.

But most don’t recognize their own role in maintaining a healthy information environment, one that prioritizes honesty and substance.

Last week, Ipsos and the Trust Project released Trust Misplaced?, a report on their global survey investigating the challenges journalism faces in coming years. The survey involved 40,000 people in nearly 30 nations.

Read moreTrust Project – Ipsos survey asks, “Trust Misplaced?”

The Trust Project