journalism

The Trust Project congratulates El Tiempo, highly regarded for its investigative reporting, for earning the Trust Mark and joining our network. El Tiempo commands one of the highest circulations in Latin America and the highest web traffic in Colombia. El Tiempo’s team has worked closely with the Trust Project to incorporate the 8 Trust Indicators®. The integrity behind these indicators is now built into El Tiempo’s journalistic processes, news site, podcasts, video and even print. We view Trust Project growth in Latin America as critical because of the attacks on journalists and threats to their independent reporting on important societal …

Read moreEl Tiempo brings the Trust Project to Colombia

The Trust Project is proud to announce that El Nuevo Día, Puerto Rico’s newspaper of record, has completed the hard work of incorporating the 8 Trust Indicators® into their journalistic processes, earning the Trust Mark logo.  The most widely read news outlet in Puerto Rico, El Nuevo Día strives to hold power to account, report on solutions to everyday problems and serve as a platform for the voiceless.   The Trust Indicators® –  a “gold standard” in journalism transparency – emphasize the fundamentals of honest journalism: serving the public interest, separating opinion and paid content from news, protecting newsgathering from funder …

Read moreThe Trust Project Expands into Puerto Rico

To assess trustworthiness, Native news users prioritize ethics and depth While Native community members value news, they’re reluctant to trust it. Groundbreaking research by the Trust Project with the Indigenous Media Freedom Alliance has yielded important insights to address this challenge.  Native communities, including nearly 700 federally and state-recognized tribes in all, are among the fastest-growing populations in the United States. Native nations’ interests and actions have far-reaching implications for all Americans in every state, touching on land and water rights, environmental protection, child welfare, taxation and more.  In user-centered design research, Trust Project researchers gathered expertise from 14 Native …

Read moreBuilding trust: Early findings from a collaborative study on Native Americans and news media 

News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

Read moreNew Eye-Tracking Research Confirms Power of Trust Indicators®

The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

Read moreMedia Stakeholders Unite in Commitment to Tackle Misinformation