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Trust Project aims to improve opinion of media | Todd Smith

“Can the media earn trust by being more transparent about its ethics and values?” In his column for the Mississippi Business Journal, Todd Smith writes about how we’re working to do just that in Trust Project aims to improve opinion of media “The project will standardize increased clarity so that news organizations, large and small, around the world can use it, and so that leading tech giants can find and incorporate it,” Smith writes. Smith also quotes Director Sally Lehrman and gives you great insight into what our next steps are: “I am confident that, over time, this will start to build,” …

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The Trust Project's Sally Lehrman

A big week for the Trust Project

Since our official launch of the Trust Indicators on Nov. 16, it’s been an exciting ride. Director Sally Lehrman took a rare moment to reflect on this milestone in a LinkedIn article. In it, she poses the question that started it all: Could we use algorithms to help people find trustworthy journalism instead of cat videos and police mug shots? A few years, and an international collaboration of 75+ news organizations later, the answer is a resounding yes.

The Trust Project Indicators on devices

Leading News Outlets Establish Transparency Standards to Help Readers Identify Trustworthy News Sources

Media Contact Deborah Lohse | SCU Media Communications | dlohse@scu.edu | 408-554-5121  Leading News Outlets Establish Transparency Standards to Help Readers Identify Trustworthy News Sources Google, Facebook, Bing and Twitter to use these “Trust Indicators” to highlight credible journalism SANTA CLARA, Calif., Nov. 16, 2017 —   At a time when the public’s trust in news is declining in much of the world, the news industry is launching a new set of transparency standards that help people easily assess the quality and reliability of journalism. Leading media companies representing dozens of news sites have begun to display Trust Indicators, which provide …

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