New Eye-Tracking Research Confirms Power of Trust Indicators®

News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

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Media Stakeholders Unite in Commitment to Tackle Misinformation

The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

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National Trust Indicators Campaign Launches

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association​ (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation​ (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign.  Through Trust Project research, we know that …

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The Trust Project is expanding in Brazil!

Every region in largest Latin American country now covered by the Trust Project (Em Português) The global Trust Network is reaching more deeply into a critically important region, where rampant false information harms both democracy and trust in reliable news. Three new sites in Brazil have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends extends to all five Brazilian geographic regions, including 6 states and the Federal District (Brasília).   We welcome: GZH, the leading news site in the Brazilian state of Rio Grande do …

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New Trust Project Partners

Trust Project Adds News Partners to Global News Network

Trust Project’s reach expands to Spanish-speaking countries in Latin America

Sept. 16, 2020 (PACIFICA, CALIF.) – The Trust Project, a global non-profit dedicated to transparency, accuracy and diversity in news, today announced the addition of six news partners, expanding its network of more than 200 news outlets to Argentina and Peru.

The following news sites have implemented the Trust Project’s 8 Trust Indicators and earned the Trust Mark: El Comercio (Peru), The Highlands Current (US), inewsource (US), La Nación (Argentina), Pocket-lint (UK), and YES! Magazine (US).  El Comercio and La Nación are the first news organizations to join the Trust Project in their respective countries.

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Trust Project panel in Brazil

Trust Project Becomes Independent Nonprofit with $2.25M in New Funding

May 30, 2019 (PACIFICA, Calif.) – The Trust Project, a global effort to address misinformation and the crisis of trust in news, announced today that it is spinning off as an independent nonprofit organization with $2.25 million in total gifts from Craig Newmark Philanthropies, Facebook and the Democracy Fund. Incubated by Sally Lehrman at Santa Clara University’s Markkula Center for Applied Ethics, the Trust Project is now poised to expand the use of its Trust Indicators, the first journalism transparency standard that helps people easily assess the authority and integrity of news.  The Trust Project will use its new funding …

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The Trust Project