Blog Post - News Archives - The Trust Project

Sites in U.S and Canada unveil Best Practices; A look back at 2024

December 19, 2024 by thetrustproject

Today news outlets in the United States and Canada take a big step toward addressing public uncertainty and declining trust in news. They are going liveimmediately with their Best Practices: Rigorous, clear policies and standards with the commitment to back them up. They worked with us in a pilot to roll out this anchor Trust Indicatorafter a months-long, detailed upgrade because of the critical need for access to trustworthy news in the face of rising misinformation and deep societal challenges. Expect more Trust Indicators® from them and others soon! Le Courrier (Nova Scotia) supports French-language communities in the province; and …

El Tiempo brings the Trust Project to Colombia

June 17, 2024June 17, 2024 by thetrustproject

The Trust Project congratulates El Tiempo, highly regarded for its investigative reporting, for earning the Trust Mark and joining our network. El Tiempo commands one of the highest circulations in Latin America and the highest web traffic in Colombia. El Tiempo’s team has worked closely with the Trust Project to incorporate the 8 Trust Indicators®. The integrity behind these indicators is now built into El Tiempo’s journalistic processes, news site, podcasts, video and even print. We view Trust Project growth in Latin America as critical because of the attacks on journalists and threats to their independent reporting on important societal …

The Trust Project Expands into Puerto Rico

June 17, 2024May 28, 2024 by thetrustproject

The Trust Project is proud to announce that El Nuevo Día, Puerto Rico’s newspaper of record, has completed the hard work of incorporating the 8 Trust Indicators® into their journalistic processes, earning the Trust Mark logo. The most widely read news outlet in Puerto Rico, El Nuevo Día strives to hold power to account, report on solutions to everyday problems and serve as a platform for the voiceless. The Trust Indicators® – a “gold standard” in journalism transparency – emphasize the fundamentals of honest journalism: serving the public interest, separating opinion and paid content from news, protecting newsgathering from funder …

Building trust: Early findings from a collaborative study on Native Americans and news media

May 15, 2024May 14, 2024 by thetrustproject

To assess trustworthiness, Native news users prioritize ethics and depth While Native community members value news, they’re reluctant to trust it. Groundbreaking research by the Trust Project with the Indigenous Media Freedom Alliance has yielded important insights to address this challenge. Native communities, including nearly 700 federally and state-recognized tribes in all, are among the fastest-growing populations in the United States. Native nations’ interests and actions have far-reaching implications for all Americans in every state, touching on land and water rights, environmental protection, child welfare, taxation and more. In user-centered design research, Trust Project researchers gathered expertise from 14 Native …

New Eye-Tracking Research Confirms Power of Trust Indicators®

September 14, 2023 by thetrustproject

News Skeptics, Who are Most Vulnerable to Misinformation and Disinformation, Most Positively Affected Journalistic transparency elements are both read by users and significantly strengthen credibility and trust in news, according to groundbreaking eye-tracking research by the University of Georgia’s Digital Media Attention and Cognition (DMAC) Lab, the Trust Project® and DMAC announced. According to Reuters’ 2023 Digital News Report, trust in news fell by two percent across all markets in the last year, leaving a staggering 56% of people worried about distinguishing real news from fake news on the internet. In the quest to repair this erosion of trust, educating …

Media Stakeholders Unite in Commitment to Tackle Misinformation

May 14, 2024June 12, 2023 by thetrustproject

The International Communications Consultancy Organisation (ICCO) and the Trust Project, together with the support of The Council of Europe, pledged to join different sections of the media in tackling misinformation following ICCO’s European Forum, held in Strasbourg on 1st June. The pledge aims to engage a variety of membership bodies representing different sections of the media spanning PR & Communications, broadcast media, journalism, and online media. The pledge consists of ten commitments that focus on investing resources in the continuous education of employees, clients and audiences on information threats and trusted media sources. The Trust Project is an international consortium …

Trust Project News: More sites, more funding, more people!

May 14, 2024March 15, 2023 by thetrustproject

A warm welcome to 11 new sites and gratitude for $500,000 in new funding Today we expand our reach into community-serving and issue-oriented news with 11 new sites in the United States, Canada, Brazil and Europe. We also thank longtime supporter Craig Newmark for a generous gift of $500,000. These funds strengthen our initiatives in research, training, public outreach and technical capacity. According to 2023 data from Knight Foundation/Gallup, more than half of Americans have lost faith that news organizations put the public interest first. Such lack of trust globally has led to severe polarization, Edelman warns in its latest …

National Trust Indicators Campaign Launches

October 5, 2022September 20, 2022 by thetrustproject

Trust Project teams with influential news literacy partners By now, you may have seen an ad on Microsoft news or Outlook surfaces reminding people what trustworthy news looks like. This nonpartisan campaign leverages our 8 Trust Indicators® to empower news users and strengthen democracy. The Trust Project® developed this new campaign in partnership with some powerhouse players: the Radio Television Digital News Association (RTDNA), the University of Washington’s Center for an Informed Public (CIP) and UW’s Accelerating Social Transformation (AST) leadership program. Pamela Killborn-Miller directs the partnership and Microsoft is supporting the campaign. Through Trust Project research, we know that …

Trust Project Adds 25 Local, Community Sites

October 5, 2022May 11, 2022 by thetrustproject

The Trust Project has expanded its reach into America’s heartland, including Indian Country, and in California and Victoria, B.C. We’re proud to announce that 25 local and ethnic news organizations have added the 8 Trust Indicators to their pages and earned the Trust Mark. These media play a vital role as trusted information partners to their communities. With war, pandemic and economic hardship creating fertile ground for falsehood and uncertainty, their efforts are especially important. All of our news partners go beyond lip service to accountability. Each of the incoming organizations have put hard work into building integrity, honesty and …

Trust Network grows in Panama, Spain, Brazil and US

May 10, 2022July 15, 2021 by thetrustproject

In new milestone, Trust Indicators explained on air Advancing the Trust Project campaign against imposter sites peddling falsehoods, five new sites have earned the Trust Mark and joined our network of news organizations committed to transparency, impartiality and accuracy. The global Trust Network now extends to Panama and across 43 of the 50 United States. In an additional milestone for the Trust Project, audiences will now routinely hear about the Trust Indicators on air, not just online. We welcome: A Gazeta, the leading news site in the Brazilian state of Espírito Santo; Amazônia Real, which covers environmental issues along the …