In this Ozy feature by Dan Peleschuk, Trust Project Director Sally Lehrman makes an important distinction about trust in news that frames today’s challenging media landscape:
“It’s not about convincing people to trust you,” she says in the article. “It’s about earning their trust.”
The Trust Project Director Sally Lehrman. Photo credit: SEAN CULLIGAN/OZY
Accuracy and transparency play key roles in both building, or eroding, that trust:
“It’s very important that journalists recognize the power of what we do,” Lehrman adds. “So even if we get something wrong, that has a huge impact.”
