“Can the media earn trust by being more transparent about its ethics and values?” In his column for the Mississippi Business Journal, Todd Smith writes about how we’re working to do just that in Trust Project aims to improve opinion of media
“The project will standardize increased clarity so that news organizations, large and small, around the world can use it, and so that leading tech giants can find and incorporate it,” Smith writes.
Smith also quotes Director Sally Lehrman and gives you great insight into what our next steps are: “I am confident that, over time, this will start to build,” Lehrman says. “The Trust Project provides a strong sense of how journalism is distinct from other kinds of information. These organizations are independent. They don’t want to be controlled. But they are saying this is a situation where they want to band together to respond to the public need.”